Manager of Business Development & Marketing

Manager of Business Development & Marketing:

General Description:

The Manager of Business Development & Marketing is responsible for identifying and pursuing new business opportunities, building and maintaining relationships with key stakeholders, and driving growth and diversity for Commonwealth Building. The Manager of Business Development and Marketing reports directly to the President & CEO.

Business Development Duties:

• Identify and evaluate new business opportunities that align with Commonwealth Building's strategic goals.
• Build and maintain relationships with key stakeholders, including customers, design teams, third-party partners, and industry professionals.
• Generate new leads through networking, market research, and prospecting.
• Conduct market analysis to identify industry trends, areas for growth, and sector diversity.
• Develop and manage the execution of strategic sales goals and business objectives.
• Develop and implement strategies to expand the company's brand presence in the Architecture, Engineering, and Construction (AEC) industry.
• Attend and participate in trade shows, industry events, and local chamber functions to stay informed about market conditions, promote the company’s brand, and establish and maintain key relationships.
• Arrange and conduct business meetings with existing and potential customers.
• Provide ongoing progress updates on new business development activities and key indicators to the leadership team.
• Coordinate and manage the sales/proposal process with estimating, project management, and leadership teams.
• Prepare sales presentations.
• Collaborate closely with Pre-Construction teams to facilitate a successful RFP process.
• Assist with the presentation of formal proposals.
• Support customer negotiations to help secure contracts.
• Request and review customer feedback and implement necessary action items.

Marketing Duties:

• Identify and develop creative solutions to enhance RFP materials.
• Provide collateral for business development and recruitment efforts.
• Create customizable proposal templates that include team member resumes, references, project lists, and other relevant details.
• Create and manage targeted marketing campaigns.
• Develop content for corporate marketing and communication materials, including the website, press releases, social media, and presentations.
• Monitor and analyze social media and website traffic.
• Coordinate and manage portfolio photography for publication.

CRM Duties:

• Develop and implement an onboarding process for new clients.
• Set up workflows, automation, and best practices.
• Customize CRM software to meet business development needs.
• Update and maintain the customer database.
• Enter and track all leads, pipeline activity, and potential work.
• Manage all customer communications and meetings.
• Update all opportunities from conception to completion.
• Manage and track sales goals.
• Build proposal templates for the RFP process.
• Build, manage, and track proposals.

Qualifications:

• Bachelor’s or master’s degree in business, marketing, or a related field.
• 3-5 years of experience in sales, lead generation, client relationship management, and strategic partnerships.
• Exceptional verbal and written communication skills.
• Strong ability to build and maintain relationships with both new and existing clients.
• Proficiency in CRM software and Microsoft Office Suite.
• Capability to analyze market trends, identify opportunities, and develop effective strategies.